Oh, Lord, I don't even know where to start with this one...

http://mashable.com/2014/10/06/celebrities-nature-is-speaking/

The anthropomorphizing?  The sweeping arial crane shots that required planes, helicopters, or drones--i.e., huge carbon footprint?  The children's book tone?
The ignorance of Commoner's first law--everything is connected--this campaign still renders human beings and the environment, the human and the nonhuman, distinct, not connected?

I really don't know.   I've always been fond of George Carlin's: someday the planet will shake us off like a bad case of fleas...  And I am a Jeffers scholar, for heaven's sake..!  
But this...just bugs me...

Any thoughts out there?

--ShaunAnne Tangney