I would think that the smaller the project the higher the square footage cost needed to cover overhead that does not scale up and down proportional with time.  I think that would apply to complexity as well.

Britt

Barbara Harmon wrote:
> Hi David, 
> 
> Like all projects it will depend on the amount of detail, research, 
> rights,  and other things.  
> The GAG book of Pricing and Ethical Guidelines (my version is 12th ed.), 
> says $60-70 per sq.ft.   I have found from my recent 75-foot digital 
> mural that I generally need to charge more than that (more like 
> $100-$125/sf) but, I am starting a new project that looks like it will 
> come in closer to the $60-100/sf range.
> 
> Everything, however, will depend on what you feel you have to put into 
> it.  The GAG guideline (and my input) is just a starting point.
> 
> Hope that helps. 
> Good Luck!
> 
> Barb


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