Catherine Sexton wrote:
> I have a question from a colleague regarding a client's request to reprint
> a job that was completed more than 2.5 years ago. In their original
> contract there was no provision for reprinting the job in the future. The
> job was computer-based and the client never wanted an electronic copy.
> This client has just contacted my friend and asked him to turn over the
> electronic copy so they can send it out for reprinting in another country.
> It would seem fair to charge a fee for this - would everyone agree? Has
> anyone ever had this type of situation? Can anyone send advice I can pass
> along to my colleague?
> Catherine Sexton
> Multimedia Services Coordinator
> Academic Technologies, Facilities & Multimedia Services
> Academic Computing Services, The University of Chicago
> email: [log in to unmask]; Multimedia Services (773)834-4499
> C.Sexton (773)834-0028; fax:(773)702-3219
Yes, it is fair to charge a fee for this!
According to the Graphic Arts Guild Handbook of Pricing and Technical
Guidelines, 8th edition (page 67): ôReuse is a market common to all
illustrators and an important are aof income for many. In it the artist,
authorized agent or copyright holder sells the right to reproduce
artwork originally commissioned for one specified use for a new or
additional use. Selling of reuse rights represents a logical step in
recognizing the extended value of artwork through its copyright. Over
the course of time, control of a work's copyright can generate a lot
more income for an illustrator than the original grant of rights. Reuse
is also called second rights (althoug it may actually be the third,
fourth or fifth time the rights have been sold) or "stock" in general
illustration markets....A reuse may be sought by the original client to
expand the original project or for a new campaign....
(From page 71) "Reuse pricing is every bit as complex as pricing for
original commissioned art. No usual percentage of an original
commissioned fee that is common for all markets has been found,
according to current surveys. Some markets, such as greeting cards,
corporate advertising and textbooks, have been found to pay 100 percent
of an original commissioned rate. Others, such as editorial, usually pay
a percentage of the usual commissioned rate. And though resale rights
are usually sold at less than the rate of commissioned work, in most
cases artists can expect to receive from 20 to 75 percent of the fee
that they would have charged if the work were commissioned for that use
originally, with the vast majority receiving 45 and 55 percent."
This is a topic I am also dealing with, in that I am doing a project for
an author and will use some newly created work as well as previously
used drawings. I am carefully noting which is which and pricing them
separately on all documents that pass between the author and myself, so
that the issue remains clear to all.
By the way, the book I mentioned above is very helpful when it comes to
these issues, and I have consulted it extensively over the past few
years since originally discovering it.
I hope this information helps! Contact me directly, or have your
colleague do so, if you want more info than that given above.
Dancing Crane Images
Dan and Barbara Gleason
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