I just received a request from an Italian food company about
licensing one of my botanical illustrations for use on one of their
products, namely, as part of the packaging on a gift box of chocolates.
The representative sent of the firm sent me an email requesting
pricing, but didn't indicate anything about planned duration of use,
nor their budget for such a use. I reviewed what I thought were
relevant chapters in the GAG Handbook of Ethical Pricing and Practices
(13th edition), but I couldn't come up with a clear framework to
suggest a fee. (I wrote back to them yesterday saying I would likely
utilize the Handbook as a Guide line for my price quote, and stated I'd
like to hear something about their plans for utilization of the image:
the hope being that they might divulge something about their budget and
general market share, etc.).
Interestingly, this morning I received a copy back of my response to
their initial inquiry, written in beautifully Italian, translating my
note. (My letter sounded very good when I read it out loud, guessing
about every tenth word!). In any case, can any of you recommend a
pricing framework that would not seem like I was either "giving away
the store" or trying to rob them? In other words, can someone suggest
a reasonable price range for such a licensing scheme?
Thanks for any feedback.
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cc: Myself (file)