I would think that the smaller the project the higher the square footage cost needed to cover overhead that does not scale up and down proportional with time. I think that would apply to complexity as well.
Barbara Harmon wrote:
> Hi David,
> Like all projects it will depend on the amount of detail, research,
> rights, and other things.
> The GAG book of Pricing and Ethical Guidelines (my version is 12th ed.),
> says $60-70 per sq.ft. I have found from my recent 75-foot digital
> mural that I generally need to charge more than that (more like
> $100-$125/sf) but, I am starting a new project that looks like it will
> come in closer to the $60-100/sf range.
> Everything, however, will depend on what you feel you have to put into
> it. The GAG guideline (and my input) is just a starting point.
> Hope that helps.
> Good Luck!
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