Oh, Lord, I don't even know where to start with this one...
The anthropomorphizing? The sweeping arial crane shots that required planes, helicopters, or drones--i.e., huge carbon footprint? The children's book tone?
The ignorance of Commoner's first law--everything is connected--this campaign still renders human beings and the environment, the human and the nonhuman, distinct, not connected?
I really don't know. I've always been fond of George Carlin's: someday the planet will shake us off like a bad case of fleas... And I am a Jeffers scholar, for heaven's sake..!
But this...just bugs me...
Any thoughts out there?