Deb, what would "full (reproduction) rights" not include? Re-selling the image, perhaps? (I don't have that many clients request full rights... I'm still actually hazy on the difference between a copyright transfer and full rights/buyout. So long as the artist has a provision for their own personal promotional use of the art, and it isn't being sold for re-sale in any way, what is the usage distinction between full rights and actually changing the copyright?

-Natalya



> On Mar 23, 2018, at 6:05 PM, Deborah Shaw <[log in to unmask]> wrote:
> 
> I’m in full agreement with everyone’s excellent advice. I would add only one more little piece — I would add a detailed definition of what “full rights” includes and what it does not in your contract. I’ve had a few clients who have thrown around legal phrases (and should have been knowledgable about what they meant), but then have been surprised when I’ve given them the real deal legal definitions :-)
> 
> Congrats Marj!
> 
> ____________________
> 
> Deborah B Shaw
> dbShaw Studios
> 
> cell: 949.887.3465
> dbshawstudios.com
> [log in to unmask]
> 
>> On Mar 23, 2018, at 2:16 PM, Natalya Zahn <[log in to unmask]> wrote:
>> 
>> I agree with Jim, and I'd add - be very clear with the client what the full size/highest resolution print size of this art will be; not just the dimensions they'll be using it on the web, but how much larger they'd be able to scale it if desired. Images for the web can be generated at lower resolutions, which means they have less versatility in the print world. If the client is commissioning for the web but hoping to use the art in print campaigns down the line, you'll want to plan accordingly - and larger original art will obviously influence commission price, which will thus effect the multiplier. Without knowing the particulars of the project it's tough to get into more detail, but for a full buyout price (and expected usage versatility) the client should be very aware of what will be possible.
>> 
>> Congrats on what sounds like an awesome gig!
>> 
>> -Natalya
>> 
>> 
>>> On Mar 23, 2018, at 5:08 PM, James A. Perkins <[log in to unmask]> wrote:
>>> 
>>> If you are licensing them “full rights” (i.e., an unlimited use license) or if you are transferring ownership of the copyright, then they are getting much more than just the right to use it on the web. They would also be getting the rights to use the work in print, on t-shirts and coffee mugs, and any other imaginable use. In this case, a large multiplier would be in order.
>>> 
>>> If they really only plan to use the work on their website then there’s really no need for them to license unlimited rights or buy the full copyright. You could simply license them that specific right to use it on their webpage (for a limited timeframe, in perpetuity, or whatever you choose). The multiplier in this case would depend on the duration of the license.
>>> 
>>> Clients often think that they need to own the full copyright to an image when all they really need is some specific usage rights.
>>> 
>>> Jim
>>> 
>>> 
>>> James A. Perkins, MFA, CMI, FAMI
>>> Board Certified Medical Illustrator
>>> Fellow, Association of Medical Illustrators
>>> 
>>> Professor and Graduate Director
>>> Medical Illustration
>>> Rochester Institute of Technology
>>> CBET 75-2129
>>> 153 Lomb Memorial Drive
>>> Rochester, NY 14623
>>> 
>>> [log in to unmask]
>>> 
>>> 
>>> 
>>>> On Mar 23, 2018, at 4:55 PM, Marjorie Leggitt <[log in to unmask]> wrote:
>>>> 
>>>> Thank you everyone for your input. The artwork I’m doing is for the website of a very successful company. Does a 2-5x up-charge remain the same for website art?
>>>> 
>>>> Leggitt Design
>>>> 303.394.0566
>>>> [log in to unmask]
>>>> 
>>>> Website: science-art.com/leggitt
>>>> Linked In: linkedin.com/in/marjorieleggitt/en
>>>> Instructor: School of Botanical Art & Illustration, Denver Botanic Gardens
>>>> Instructor: Craftsy
>>>> 
>>>>> On Mar 23, 2018, at 2:29 PM, Linda Feltner <[log in to unmask]> wrote:
>>>>> 
>>>>> I usually ask 3X the amount, but it depends on what it is, what type of artwork, and what the longevity of sales would be. If it was an extraordinary piece I'd ask 5x. (average seems to be 2x-5X.
>>>>> I did an embroidery bird design for a national park ball cap, and I figured out what the amount of royalties would add up to over five years, then doubled it. It was a great deal for both of us, because I wasn't interested in doing bookkeeping for that amount every quarter forever.
>>>>> 
>>>>> Good luck!
>>>>> Lindqa  
>>>>> _____________________
>>>>> Linda M. Feltner Artist LLC
>>>>> Guild of Natural Science Illustrators, President
>>>>> 520.803.0538
>>>>> www.lindafeltner.com
>>>>> On 3/23/18 12:53 PM, Griswold, Britt (GSFC-279.0)[LUSA Associates] wrote:
>>>>>> Well, if they want "Full-rights" in perpetuity, than you are looking at the top end of the scale. x5 Minimum.
>>>>>> And if they want the Copyright ownership , go higher.
>>>>>> 
>>>>>> Britt
>>>>>> From: SciArt-L Discussion List-for Natural Science Illustration- [[log in to unmask]] on behalf of Marjorie Leggitt [[log in to unmask]]
>>>>>> Sent: Friday, March 23, 2018 3:50 PM
>>>>>> To: [log in to unmask]
>>>>>> Subject: Re: [SCIART] copyright buy out
>>>>>> 
>>>>>> The client is asking for “full rights” and I’m pretty sure this includes the original artwork. I, in general, do not do “work Fro Hire” work but if the client wants everything and is willing to pay for it...
>>>>>> 
>>>>>> Marj
>>>>>> 
>>>>>> Leggitt Design
>>>>>> 303.394.0566
>>>>>> [log in to unmask]
>>>>>> 
>>>>>> Website: science-art.com/leggitt
>>>>>> Linked In: linkedin.com/in/marjorieleggitt/en
>>>>>> Instructor: School of Botanical Art & Illustration, Denver Botanic Gardens
>>>>>> Instructor: Craftsy
>>>>>> 
>>>>>>> On Mar 23, 2018, at 1:46 PM, Griswold, Britt (GSFC-279.0)[LUSA Associates] <[log in to unmask]> wrote:
>>>>>>> 
>>>>>>> According to the GAG handbook: A "buyout" is slang for an All-rights transfer contract.  An All-rights contract is not the same as a Work-for-hire contract. Under an All-rights Contract the Artist is selling all reproduction rights, often in perpetuity, but retains the original art and can sell it as an "art" original, and retains authorship (copyright is not transferred). You can also sign an All-rights contract that has a time limitation. So you would have the right to terminate the contract after the set time period.
>>>>>>> 
>>>>>>> Britt
>>>>>>> 
>>>>>>> ________________________________________________
>>>>>>> 
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>>>>>> 
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>>>>>> ________________________________________________
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>>>>> 
>>>>> ________________________________________________
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>>>> 
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