Here, how much one earns with architectural firms depends greatly on reputation (of course you know that). In my own mind, architecture can be the most beautiful blend of engineering and aesthetics! My comment about ad agencies is from some personal past experience in Chicago. I worked for a year in the research department of an industrial products ad agency. Research was mostly geared to marketing. I later interviewed as an artist with a high end ad agency in Chicago and ended the interview process quickly. I found the people there to be pretentious while proclaiming great creative genius and superiority to the buying public. That is not enough experience to be making declarations, of course, but my understanding is that that attitude is not at all uncommon. Nothing wrong will feeling superior, I guess; it just isn't my style. Architecture. One of my husband's friends was a very old fellow who had been a student of Frank Lloyd Wright and he had many tales to tell about the profession. He was also a follower of Wright, and was highly successful. This was in the Oak Park (western suburbs) area of Chicago. He enjoyed a fine living style. He did tell us that the field is extremely competitive and that women were pushed into the more decorative aspects--landscape, interior, that kind of thing. I would hope that things have changed greatly since then. But the thrust of this little anecdote is that architecture can be most lucrative. I am guessing that it comes down to one's business acumen and determination--both of which you have in generous amount. Joan