If they can repurpose the image to other uses (how high is the resolution?), then the more I think you can charge. It is not your fault they are asking for a total buyout, instead of web banner use in perpetuity.  
GAG says yes to the 2x-5x pricing above the original 1 year use fee (if this is custom art you are creating from scratch, cover your hours costs for that one year of use, if possible).

Britt

From: SciArt-L Discussion List-for Natural Science Illustration- [[log in to unmask]] on behalf of Marjorie Leggitt [[log in to unmask]]
Sent: Friday, March 23, 2018 4:55 PM
To: [log in to unmask]
Subject: Re: [SCIART] copyright buy out

Thank you everyone for your input. The artwork I’m doing is for the website of a very successful company. Does a 2-5x up-charge remain the same for website art?

Leggitt Design
303.394.0566
[log in to unmask]
Instructor: School of Botanical Art & Illustration, Denver Botanic Gardens
Instructor: Craftsy

On Mar 23, 2018, at 2:29 PM, Linda Feltner <[log in to unmask]> wrote:

I usually ask 3X the amount, but it depends on what it is, what type of artwork, and what the longevity of sales would be. If it was an extraordinary piece I'd ask 5x. (average seems to be 2x-5X.
I did an embroidery bird design for a national park ball cap, and I figured out what the amount of royalties would add up to over five years, then doubled it. It was a great deal for both of us, because I wasn't interested in doing bookkeeping for that amount every quarter forever.

Good luck!
Lindqa  

_____________________
Linda M. Feltner Artist LLC
Guild of Natural Science Illustrators, President

520.803.0538
On 3/23/18 12:53 PM, Griswold, Britt (GSFC-279.0)[LUSA Associates] wrote:
Well, if they want "Full-rights" in perpetuity, than you are looking at the top end of the scale. x5 Minimum.
And if they want the Copyright ownership , go higher.

Britt

From: SciArt-L Discussion List-for Natural Science Illustration- [[log in to unmask]] on behalf of Marjorie Leggitt [[log in to unmask]]
Sent: Friday, March 23, 2018 3:50 PM
To: [log in to unmask]
Subject: Re: [SCIART] copyright buy out

The client is asking for “full rights” and I’m pretty sure this includes the original artwork. I, in general, do not do “work Fro Hire” work but if the client wants everything and is willing to pay for it...

Marj

Leggitt Design
303.394.0566
[log in to unmask]
Instructor: School of Botanical Art & Illustration, Denver Botanic Gardens
Instructor: Craftsy

On Mar 23, 2018, at 1:46 PM, Griswold, Britt (GSFC-279.0)[LUSA Associates] <[log in to unmask]> wrote:

According to the GAG handbook: A "buyout" is slang for an All-rights transfer contract.  An All-rights contract is not the same as a Work-for-hire contract. Under an All-rights Contract the Artist is selling all reproduction rights, often in perpetuity, but retains the original art and can sell it as an "art" original, and retains authorship (copyright is not transferred). You can also sign an All-rights contract that has a time limitation. So you would have the right to terminate the contract after the set time period.

Britt


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