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Hi Victoria,

Apologies for being late to the party with this response - are you familiar with the Graphic Artist’s Guild Handbook of Pricing & Ethical Guidelines? This book gets updated every 3-5 years, and it’s one of the more comprehensive collections out there of industry pricing and practical guidelines - for creatives in a broad range of specialized fields within the umbrellas of Illustration and Graphic Design. The book also contains sample contracts, project agreements, and invoices, to use as a guide in creating your own.

https://urldefense.proofpoint.com/v2/url?u=https-3A__www.amazon.com_Graphic-2DArtists-2DGuild-2DHandbook-2DGuidelines_dp_1507206682_ref-3Dsr-5F1-5F1-3Fdchild-3D1-26keywords-3DGAG-2Bhandbook-2B15th-2Bedition-26qid-3D1584376144-26sr-3D8-2D1&d=DwIFaQ&c=Cu5g146wZdoqVuKpTNsYHeFX_rg6kWhlkLF8Eft-wwo&r=AGYZ7-AeerjxzYnIwL-lBLFI3SPYN3BDmku4qGQB4Tg&m=kCF_LpTPuWK6qJ4jaFA3g893SEyC4KRPsFc2t0HLGJs&s=5Zg5ygnK7jrYwX0iGjcd2KNOs1fBQP7oJGNPVmeefBU&e= 

Much of my work is in commercial illustration - a significant percentage in product packaging and branding - and the GAG handbook has been instrumental for me in establishing pricing structures and understanding licensed rights. One must always take these guides as a starting point only, then factor in what you know about your particular area, your experience and expertise, and of course the client themselves - but it can be a great help to have a place to start.

If the work you’re being asked to do equates to branding (not just illustration for a product package, but illustration that becomes a sort of logo mark) then it is common practice to sell the work with full  exclusive rights - by nature, branding should remain 100% unique to the user. By contrast, if the illustration is distinctive, but in no way part of the actual branding, there are all manner of licensing structures to consider.

Best of luck with the project!
-Natalya


Natalya Zahn
https://urldefense.proofpoint.com/v2/url?u=http-3A__www.natalya.com&d=DwIFaQ&c=Cu5g146wZdoqVuKpTNsYHeFX_rg6kWhlkLF8Eft-wwo&r=AGYZ7-AeerjxzYnIwL-lBLFI3SPYN3BDmku4qGQB4Tg&m=kCF_LpTPuWK6qJ4jaFA3g893SEyC4KRPsFc2t0HLGJs&s=VD2uOjk3a9zIPx3s4E-BS88ck4G6fLYysKJLkhQV7uI&e= 
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> On Mar 12, 2020, at 2:41 PM, Victoria Fuller <[log in to unmask]> wrote:
> 
> Hi Britt, Thanks for responding. They want unlimited copies. The customer want exclusive use as a way to define their product. The image and right to use is only on a particular product, but they may want to put it on other products that they would develop later. 
> 
> I think at this time they don’t have the money to buy all rights, so I guess I could make it. 
> 
> So, that being said, might you know of a link to find licensing contracts for illustration, with the parameters that I just expressed, and maybe also a link to copyrighting illustrations where I keep the copyright but license to a company?
> 
> Victoria Fuller
> 
> [log in to unmask]
> https://urldefense.proofpoint.com/v2/url?u=http-3A__www.victoriafullerart.com_&d=DwIFaQ&c=Cu5g146wZdoqVuKpTNsYHeFX_rg6kWhlkLF8Eft-wwo&r=AGYZ7-AeerjxzYnIwL-lBLFI3SPYN3BDmku4qGQB4Tg&m=kCF_LpTPuWK6qJ4jaFA3g893SEyC4KRPsFc2t0HLGJs&s=hcmfFcL8W187nAP_UC4-5pFj9r9g_YSdvfLISLZtPvY&e= 
> C.773-680-4937
> 
>> On Mar 12, 2020, at 1:12 PM, Griswold, Britt (GSFC-279.0)[LUSA Associates] <[log in to unmask]> wrote:
>> 
>> Is this an image you can sell to other customers at a future date, or will your customer want exclusive use as a way to define their product?  Will they want it for a limited or unlimited number of copies? The price rises for more use and more rights.
>> 
>> Normally you keep the copyright, even if they want unlimited, exclusive use in perpetuity, and then only turn over the right to use the art for the particular product, not other products or more general use in their company.   
>> 
>> IF you feel there is little possibility of resale of the art, you might turn over all rights, and for even more money sell the copyright and let them deal with protecting it.
>> 
>> Britt
>> From: SciArt-L Discussion List-for Natural Science Illustration- <[log in to unmask]> on behalf of Victoria Fuller <[log in to unmask]>
>> Sent: Thursday, March 12, 2020 1:46 PM
>> To: [log in to unmask] <[log in to unmask]>
>> Subject: [EXTERNAL] [SCIART] Questions about licensing and copyright
>>  
>> Hi all, A company hired me to make a design that will be an image that is on, and an integral part of, a product that they will be selling. What sort of licensing agreement should I have for that (this is my first time doing something like this) and do I keep the copyright or do they, and what can they do to protect someone from stealing the image, that I made for them, and using it?
>> 
>> 
>> Victoria Fuller
>> 
>> [log in to unmask]
>> https://urldefense.proofpoint.com/v2/url?u=http-3A__www.victoriafullerart.com_&d=DwIFaQ&c=Cu5g146wZdoqVuKpTNsYHeFX_rg6kWhlkLF8Eft-wwo&r=AGYZ7-AeerjxzYnIwL-lBLFI3SPYN3BDmku4qGQB4Tg&m=kCF_LpTPuWK6qJ4jaFA3g893SEyC4KRPsFc2t0HLGJs&s=hcmfFcL8W187nAP_UC4-5pFj9r9g_YSdvfLISLZtPvY&e= 
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