This is not a "cut and dry" issue. There are right ways and wrong ways one can go about giving a "goofy" name or a patronym, so the effects can range anywhere from extremely positive to extremely negative.
At least a few of you may recall that I gave a talk on this exact topic at the 2009 ECN meeting, and nothing much has changed since that time, aside from the ease with which news items can go viral.
Most of the time everything is all fine, but the need to avoid the problematic cases is the primary concern. Sometimes people ARE offended by attempts at honorifics, and people who propose names must be more careful about being certain they are not offending
the "honoree"(s). Much of this is common sense.
I will reiterate, however, the worst-case scenario:
A "for profit" system of selling names is a very bad idea, at least until and unless there is a universally-agreed-upon system for the allocation of profits. We have already seen cases where a researcher at one institution borrows specimens from another
institution, sells a name based on that material, and gives none of the profits back to the institution who owned the specimens. That sort of thing is, in the absence of explicit formal agreements, likely to create a significant problem somewhere down the
road. Personally, I consider it better to avoid the problem altogether by NEVER attempting to generate financial profit in this way, because the necessary bureaucracy would INEVITABLY create more trouble than it is worth. Right now, we can still loan
specimens without charging fees to the borrowers; right now we can still put loans in the mail and claim "Specimens for Scientific Study: No Commercial Value"; right now, there are still many countries where permitting requirements for collecting insects are
minimal to nonexistent. I don't think we want those things to all change for the worse - and they WOULD, if naming became financially profitable. While it's intangible things like good PR, then great, but if we start putting dollar amounts on things, that's
a very slippery slope.
So far, we've managed to steer clear of trouble, for the most part, but it does require us to be prudent and use forethought to avoid negative consequences.
-- Doug Yanega Dept. of Entomology Entomology Research Museum Univ. of California, Riverside, CA 92521-0314 skype: dyanega phone: (951) 827-4315 (disclaimer: opinions are mine, not UCR's) https://faculty.ucr.edu/~heraty/yanega.html "There are some enterprises in which a careful disorderliness is the true method" - Herman Melville, Moby Dick, Chap. 82